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About Future of Food Institute

The Future of Food Institute was founded in 2018 by market researcher Durk Bosma and food technologist Simone Lamers.

We have served food – and FMCG clients for more then 20 years, and we noticed that many attempts to make the food chain more sustainable stranded because of low consumer adoption. The wrong products were developed, the wrong consumers targeted or the wrong messages told.

What was lacking was clear insight in the motivations of consumers. What was driving them to eat and drink more sustainably? What was holding them back? And no easy way to obtain these insights other than by hiring an (expensive) market research agency with limited prior knowledge about sustainability.

Our goal is to help sustainable food companies to innovate faster and communicate with more impact.
We do this by offering accessible and crystal clear consumer insights.

We are a full service market research agency focused on consumer behavior in the area of sustainable food. We are based in The Netherlands, but our scope is international because the food chain is international.

We love to work with mission-driven food companies and non-profits that have a positive impact on society and our planet. Together we empower consumers to make food choices that are good for them as well as for the planet.

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