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Profiel van Gina Montero

Profielfoto van Gina Montero

Gina Montero

Marketing & Communications Specialist

I’m looking for a marketing or communications role at a non-profit, NGO, or sustainability-driven company.

Profielintroductie

Overzicht van het profiel zoals gedeeld met werkgevers en opdrachtgevers.

Marketing & communications professional with 9+ years of experience in campaigns, events, and partner engagement across Europe, Asia, and Latin America. MBA in International Business & Sustainable Development (Maastricht School of Management).

What I bring:

  1. Digital & social media - grew TERRA Foundation NL’s LinkedIn page by 329 followers in 4.5 months (~29,600 impressions)
  2. Events & advocacy - planned communications for an advocacy event in The Hague and coordinated a volunteer committee of about 10 people
  3. Integrated campaigns - ran PR, email, web, and trade-show campaigns at Legrand AV, with a 45% average email open rate
  4. Partner programmes - built a national advocacy programme across 800+ points of sale for Castrol (BP)

Languages: Spanish (native), English (fluent), Dutch (intermediate), French (basic)

Werkervaring

Communications Lead & Advisor (Volunteer) - TERRA Foundation NL | Jun 2026

  1. Led LinkedIn content and grew the page by 329 followers in 4.5 months; 5 boosted posts reached a 2.1% click-through rate
  2. Built the communications plan and Eventbrite page for the foundation’s first advocacy and fundraising event in The Hague
  3. Coordinated a volunteer committee of about 10 people and mapped 73 organisations for outreach

Marketing & Communications Specialist - Legrand AV (SANUS) | 2024 - 2025

  1. Ran PR, email, web, social, and trade-show campaigns for 230+ products across EMEA and APAC, supporting ~14% annual sales growth
  2. Reached a 45% average email open rate and grew organic web traffic by 6%
  3. Managed the SANUS exhibits at EI Live! London and IFA Berlin; created assets that helped SANUS win Manufacturer of the Year at the 2024 Smart Building Awards

MBA & Operational roles in the Netherlands | 2019 - 2023

  1. Legrand AV (Accounts Payable),
  2. ASML (Supplier Project Coordinator),
  3. Fuji Seal (Customer Operations),
  4. H&M (Customer Service)
  5. In September 2017, I moved to the Netherlands to pursue an MBA from the Maastricht School of Management

Brand Activation Manager - Andean Region - BP (Castrol), Peru | 2016 - 2017

  1. Built a national advocacy programme with distributors and mechanics across 800+ points of sale, supporting a ~23% increase in upselling effectiveness
  2. Ran the Audi AC Racing Team sponsorship PR campaign and launched Castrol’s digital platform in Peru

Marketing Coordinator - TotalEnergies, Peru | 2014 - 2015

  1. Built brand awareness for Total and Elf lubricants with an integrated traditional and digital strategy, supporting ~60% sales growth
  2. Organised the brand’s first-ever presence at PERUMIN

Earlier experience in Peru | 2009 - 2014

  1. Cineplanet (Product Marketing Coordinator - co-branded campaigns with PepsiCo, Disney, and Fox across 24 locations),
  2. Nexo Lubricants - Shell distributor (Trade Marketing Supervisor - 350+ retail stores),
  3. Pfizer (Marketing Assistant - events for healthcare professionals)