American outdoor clothing brand Patagonia made headlines not so long ago by saying it would donate all of its profits to a non-profit organization fighting climate change.
Yvon Chouinard, the owner of Patagonia, has said that this comes down to around $100 million per year: “If we have any hope of a thriving planet 50 years from now, it demands all of us doing all we can with the resources we have . Instead of extracting value from nature and transforming it into wealth, we are using the wealth Patagonia creates to protect the source.”
Patagonia is also committed to ensuring its customers get the most out of their clothing. The brand offers a lifelong guarantee for repairing damaged items. If these can’t be fixed, the clothing will be recycled and used to make new products.
Patagonia is setting the example of what big companies can do to inspire others to make a change for the better. We sure hope to see that other clothing brands will follow soon.
Founded in San Francisco, California, Levi’s is most famous for its iconic jeans. The production of denim is usually very wasteful. However, Levi’s is making severe efforts to change this. For example, the company wants to have 100% renewable energy and use 100% sustainably sourced cotton by 2025.
However, using more organic materials is not the only way to be more sustainable. Innovation plays a big part in this as well. Levi’s is making its clothing by using durable fabrics, which require fewer resources to produce, as well as leaving less waste. This is something we definitely like to see!
Sustainability does not just cover everything that has to do with materials, waste, and emissions. It also applies to human beings, such as workers. Levi’s has set up its Worker Well-being program . According to Levi’s it “partners with suppliers and local organizations to implement programs focused on financial empowerment, health and family well-being, and equality and acceptance.” Today, 80% of its workers are part of the program.